Golden Fortune Tower

Located within the Barsha Heights community, adjacent to the Sheikh Zayed Road and within walking distance to the Dubai Metro station 2 Internet City, previously known as TECOM, it features a vibrant and popular residential and commercial mixed use community. It is considered one of Dubai’s most connected and urban communities to work and live in. Its home to many creative SMEs and local businesses, cafe and restaurants.

The long rectangular shaped site is situated adjacent to a curvilinear road forming the central community artery road, and facing parallel to Sheik Zayed Road to the north. Destined as a mid-rise service apartment tower, it will feature standard Studio, deluxe studio and 1-Bedroom units. Residential facilities will include a residence-only clubhouse with swimming pool, spa and health club facilities at the roof terrace level. Public amenities include cafe / bar lounge, business centre featuring conference and board rooms and a communal work space with pantry. Commercial retail shops are located on the ground level to the northern edge of the site.

Primary key design drivers for Residential design would include:

  • Oriented to professionals and business travellers’ lifestyle
  • Flexible, innovative spatial planning and interiors
  • Simple, modern, elegant, private, warm, friendly, regional and natural materials.
  • Green Building technologies + smart building management system.

Our concept proposal driven by a clearly defined market group defines a conceptually driven design that responds to client’s goal / objectives, establishes a unique urban relationship both micro and macro scale and creates an iconic architectural design through sublimely simple and elegantly sophisticated assembling of volume, lines and materiality.

Dubai, UAE
Silk Road International Investment Limited
Invited Consultation-Concept Design
Site Area:
4253 sqm
17 012 sqm